AmEx launches 'supermarket' credit card
American Express has launched a new reward credit card that puts a premium on purchases made at supermarkets.
The Express Rewards Credit Card comes with a '3-2-1' payments system, with three points offered per £1 spent in supermarkets, two points for £1 of department store spending and one point per £1 for all other transactions.
In additin, all purchases carry zero per cent interest for the first six months of use.
Points can later be exchanged for gift vouchers, which are redeemed at participating retailers, including HMV and Marks & Spencer.
Katrina Cliffe, head of consumer cards at American Express, said: "The 3-2-1 point earning rate means our credit card reward programme is one of the most generous on the market.
"As much of the UK's shopping bill is spent in supermarkets and major stores, we've aligned with some of the UK's major retailers to bring richer rewards for people's everyday spending."
The Express Rewards Credit Card differs from American Express' own Platinum card, which offers direct cashback rewards linked to purchases.
Other credit cards currently on the market offer rewards including air miles, supermarket clubcard points and charity donations.
Published: 2 December 2009
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