First Direct debuts social media newsroom


First Direct tries social mediaFlickr and YouTube content is to be used in a new "social media newsroom" from a credit card provider.

JSBC-owned First Direct indicated that it is the first bank in the UK to introduce a news service with such a high level of interactivity.

Blogs, RSS feeds, pictures and video content will all be used in the newsroom, while credit card customers will also be encouraged to upload their own content.

Amanda Brown, PR and communications manager for First Direct, said: "Increasingly, people are turning to online methods of media consumption and as a brand we have to go where the audience is.

"With the social media newsroom we wanted to create one central hub for all our communications online and we wanted to make those communications as portable and shareable online as possible."

First Direct does not have a branch network and is therefore an exclusively telephone and internet-based bank.

Published: 24 June 2009