Barclaycard launches mobile rewards scheme


People with a Barclaycard credit card will now be able to access their rewards more easily thanks to a new partnership with the UK's leading mobile phone voucher service. Barclaycard has teamed up with vouchercloud to help cardholders access their Freedom rewards. The move should make it easier for consumers to benefit from hundreds of special offers.


GPS enables users to search for participating retailers
Thanks to the new collaboration between Barclaycard and vouchercloud, credit card holders can now use their smartphones to search for local retailers that are involved in the Barclaycard Freedom reward scheme. Participating retailers include Shell, PizzaExpress and Goldsmiths, branches of which can be located via the vouchercloud app and website.

All cardholders have to do is download the vouchercloud app on their iPhone or Android smartphone and search by location and distance to bring up their nearest participating retailer. The service should be particularly useful for those who wish to locate the nearest branch of their favourite shop or restaurant in an unfamiliar area.

Brits 'using mobiles to save money'
"Consumers are today using their mobile phones more than ever to search for offers and deals to help them save money," explained Richard Wergan, a spokesman for Barclaycard in a press release. "Since the launch of Barclaycard Freedom 18 months ago, we have significantly grown the range of retailers and offers available to our cardholders and today's announcement makes it easier than ever to access our latest offers."

According to Barclaycard, there are currently more than 1.3 million cardholders who enjoy rewards via its Freedom credit card reward programme. The scheme allows customers to earn reward money at thousands of participating retail outlets, or when purchasing from the websites of select partners via the Barclaycard Freedom eStore. Earlier this year, Barclaycard revealed that cardholders spend around 14% more in Freedom partner stores than other credit card customers, a statistic that reveals Britons' desire to get the most out of their credit cards.

See related: Barclaycard and Orange pioneer mobile payments; Consumers using smartphones to shop 

Published: 16 August 2011