Average Brit saves £1,196 a year with vouchers

By UK CreditCards.com


The average Briton now saves £1,196 a year thanks to discount codes, special offers and freebies.

New research from Halifax Home Insurance suggests that the nation as a whole saves £51bn a year in this way, with nine out of 10 people benefiting from bargains.

The survey, which involved 2,000 adults and was conducted by OnePoll, also found that Britons have become more open-minded with regard to haggling. 12% say they are now prepared to do this to secure a better price.

Paula Llewellyn, a spokeswoman for Halifax Home Insurance, said that coupon culture has "definitely seen a boost recently and is likely to stick around."

"Consumers have become used to bargain hunting and with 20% saying they won't pay full price it would be surprising if retailers abandoned it completely," observed Ms Llewellyn. 

Ms Llewellyn also pointed out that discount codes, special offers and freebies have been particularly beneficial at a time when money is tight.

She explained that these types of deals offer consumers the opportunity to spend less on products and services they were already planning to buy, rather than putting the full amount on their credit cards.

See related: Food prices rising, forcing Brits to creatively cope; Consumers using smartphones to shop

Published: 25 August 2011