AmEx teams up with Foursquare for deals program
By UK CreditCards.com
Coupons and daily deal websites can save you a lot of money. Yet finding and using these money-savers can take a lot of time. A new program promises to streamline the process -- no clipping coupons or stockpiling loyalty cards necessary.
American Express announced a new digital voucher partnership with social media website Foursquare, which will see the two companies launch a new range of voucher-free offers in the UK. Britons with an American Express credit card will have access to exclusive money-saving deals whenever they use Foursquare to "check in" at certain high street outlets.
How do the deals work?
The program is similar to one launched in the Unites States in June 2011. To benefit from the new discounts, American Express cardholders must sync their AmEx cards with their Foursquare accounts. This can be done on the American Express website, after which users are free to start checking in via Foursquare to unlock the relevant offers. After a cardholder checks in at a participating retailer, the offer will appear on the phone. The customer can then tap the "load to card" button and make the relevant purchase with the synched AmEx card.
No voucher or code is required to take advantage of a deal -- customers will simply see their savings credited to their American Express accounts within three to five working days, as long as they make the initial payment with their credit card.
A news release estimates that AmEx cardholders could save up to £80 total, if they take advantage of all the discounts available. Current offers include savings of £5 to £10 at shops and restaurants, including Bella Italia, Cafe Rouge, Tesco, Nando's, Pizza Express, Primark and Strada.
Will people bother to use the deals?
These types of cash back offers are likely to be popular with consumers, if recent research from American Express is anything to go by. According to a survey of 1,013 Britons, conducted by Redshift Research on behalf of the card provider, 53% of adults now use vouchers, discounts and special offers more regularly than they did 12 months ago. On average, people spend 45 minutes per week looking for ways to save money. This willingness to dig for deals could make the AmEx/Foursquare program especially attractive, as it requires customers to do very little to access special offers.
"This partnership with foursquare is a first for our UK card members at a time when value-driven Brits are becoming increasingly tech savvy," said Julie Hay, head of credit cards at American Express, in a statement.
Published: 14 June 2012
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